Early 2010 was the beginning of my internet conquest. I already had a successful fashion business offline, but I wanted to get more exposure by promoting my brand online… but I was a newbie at promoting a brand online and I knew I had loads to learn.
I did all I could to set up a blog- the plan was simply to pick a topic randomly and just give my honest opinion. After some months of frustration, I eventually admitted that nothing was working.
The internet didn’t make me famous and my brand wasn’t being noticed.
Luckily I didn’t give up. I dug deeper and asked more questions about how I could promote my brand on the internet. The summary of the answer I got was that ‘you need to be popular on the internet’.
But that gave me another question- How do I become popular on the internet?
2 years later, I found the answer I needed and that’s what I will be sharing with you…
You need to get basic computer knowledge as you have to work with one.
You cannot always rely on others for help with uploading content. You must get some kind of training.
Buy a computer training course or get a ‘one on one’ teacher.
You can choose to create a profile on social media platforms like YouTube, Facebook, LinkedIn, Pinterest or create your own blog on sites like Wordpress, Blogger or Tumblr.
If you choose to create a profile on social media sites, then choose one that best suits what you have to offer (your brand, your product) and more importantly your type of audience.
If you are offering make up tutorials, your audience will appreciate videos than just picture. However, podcasts would be wonderful for students because they would want to multitask.
Owning a blog will also give you online presence, but you’ll need a slightly different approach.
Say you set up a blog- firstname.lastname@example.org(instead of using any social media). Think of it as your journal and upload your contents the way your audience would appreciate it.
Make jest (like you are among friends) if you are running a gossip site but be nice, jovial and simple if you are teaching kids on your blog.